Strategy › HZPC



Our vision, our dream for the future:
“We drive the development of responsible food for the world population.”

Together with our growers, producers and consumers, we are committed to improving research and the cultivation and usage of potatoes all over the world. That is why we continuously strive to develop efficient varieties, which are adapted to different usage, climates and growing conditions.



Our mission, our reason of existence:
“We inspire the potato value chain worldwide by delivering innovative products and services.”

As a reliable and ambitious leading player in the world of potatoes, we want to inspire the whole potato value chain. We believe that sharing knowledge, growing and developing together is key to deliver added value in the chain and to strengthen our leading position in the international market.


Goals & Essences

  • We have a passion for potatoes. We continuously improve our knowledge of potatoes and continue to develop, together with our growers, new varieties that meet the needs of our clients.
  • We are proud of our growers in the different countries. They provide seed potatoes of high quality. Their companies and farms are an inextricable part of our company.
  • To distinguish ourselves from the competition, we want to provide added value to all parties in the chain and, above all, be a reliable partner.
  • We believe that a strong relationship with our clients helps us to fulfill their needs.